Everyone's Business: Protecting our Children

A public awareness and educational media campaign to help everyone support the prevention of child maltreatment

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New Mexico ranks 6th in the nation for deaths due to child abuse. (U.S. Department of Health and Human Services)
Over 10% of maltreated children are less than one year old. (U.S. Department of Health and Human Services)
$210,012: the cost of one victim of child abuse and neglect due to the adverse health, social, and economic consequences of maltreatment.
(Fang X, Brown DS, Florence CS, Mercy JA, "The economic burden of child maltreatment in the United States and implications for prevention," Child Abuse & Neglect. 2012; In Press.

The cost of child maltreatment and neglect is enormous to both our government and society. Thousands of children grow through adulthood with the effects of trauma touching every aspect of their lives and often repeat the cycle with their own children. This campaign focuses on FIVE SOLUTIONS that will save millions of dollars and thousands of young lives in New Mexico.

Albuquerque Premiere:
Friday April 3, 6pm - KIMO Theatre
Las Cruces Premiere: Friday, April 17, 6pm - Domenici Hall, Yates Theater, NMSU

KOB-TV 4: April 14, Tue., 9pm
KNME 5 Albuquerque/Santa Fe: April 23, Thur., 7pm
KENW Portales, 3-1: April 22, Wed., 7pm | April 23, Thur., 8am/2pm
KRWG TV 22: April 23, Thur., 9pm
Channel 3-2: April 27, Mon., 8pm | April 30, Thur., 7pm

Made possible by

  • New Mexico Children Youth and Families Department
  • The Alongi Family
  • New Mexico Department of Health/ Family Health Bureau
  • The City of Albuquerque
  • Brindle Fund at Santa Fe Community Foundation
  • Southwest Region National Child Protection Training Center
  • New Mexico State University
  • CHI St. Joseph’s Children
  • New Mexico Child Abuse Prevention Partners
  • New Mexico School for the Blind and Visually Impaired Foundation
  • SafeTeen New Mexico